The project is to promote year-round tourism for North Norfolk

The project aims to promote year-round tourism to visitors and local people.The Deep History Coast got off to a mammoth start when it was launched recently at The Mo in Sheringham. Attendees were able to discover what the project hopes to achieve, as well as leaving their mark on one of our 11 “Discovery Points” at the tank in Sheringham in the shape of a cave painting style hand-print.

The aim is to fly the flag for North Norfolk tourism all year round, particularly from autumn to early spring, which is the ideal time to make discoveries along our unique coastline which can reveal themselves after storms. It targets new and existing visitors to make the most of what the area has to offer outside of the peak season.

Budding fossil finders can access a wealth of knowledge to assist their search through the app, free to download. It is packed with facts and trails and even contains a game where you can collect “bones” to build your own mammoth! The app also has a “Fossil & Flint” finder which allows user to identify their discoveries.

Explore the coast

In addition to this, the erection of 11 Discovery Points from Weybourne to Cart Gap will encourage visitors to explore all along the coast and experiment with augmented reality. App users can point their mobile devices at the interactive monoliths which will bring history to life before their eyes.

The North Norfolk Information Centre is also set to be refurbished to include a “Discovery Centre” which will offer further digital activities and information.

The launch also revealed a fantastic discovery from one of the project’s business Ambassadors, Paul Macro, of some footprints made in Happisburgh by Homo Antecessor (a species of human that pre-dates the Homosapien) which are around 850,000 years old.

Contact: for more information.