Some of the 400+ potential purchasers queuing at the launch of Westgate House

Demonstrating London’s appetite for affordable, quality new developments, and the return of activity to the London market, Galliard Homes launched its new development, Westgate House, as a queue of buyers and investors started forming at 9am on 15th September, eight hours ahead of when the doors opened at 5pm.

Receiving over 2,000 registrations ahead of the launch, the seven-storey development in the Hanger Lane area of Ealing, which is complete with a full amenity floor and leisure complex, sold over 70% of the building in just 48 hours, staying open until 10pm on Friday night due to demand.

The average selling price across the 140 apartments sold in two days was £334,000 and buyer demographic was a complete mix, with graduates and first-time buyers proving the most prevalent.

Stephen Conway, Executive Chairman, Galliard Homes said: “We’re thrilled with the reception of Westgate House. It’s a significant new development for the area and we’re pleased to be part of the growing investment in the borough. It’s also an exciting scheme and concept, and offering a full leisure complex isn’t something we’ve done before in a building of this price point, but it’s proved to be popular.”

£2,000 deposit

Priced from £225,000 Westgate House is the first development in West London to offer prime central London design and amenities at first time buyer prices. Buyers could also exchange on the day with a £2,000 deposit. The building has 286 apartments, a full leisure club with gym, sauna and steam, as well as a cinema. And the investment yield is up to 5.8%.

Ranging from suites to two bedrooms, the apartments will, in their design, reinforce the high specification of the Hanger Lane located building further, offering full marble bathrooms, engineered oak flooring throughout and interior designed fixtures and fittings.

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