Recent research shows that ‘new build’ developers are drawing on nature and ‘country life’ for inspiration, as  ‘Park’, ‘Green’ and ‘Gardens’ top the builders’ choice of titles for their new developments. The research, conducted by My Home Move, the UK’s leading provider of mover conveyancing services, looked at over 400 developments from the UK’s Top Five housebuilders*, to discover that when it comes to bricks and mortar, a name which evokes a sense of natural beauty and heritage proves more popular than an urban inspired name tag.

A sense of the country and a feeling of heritage are helping developers to choose the  names for their projects (Picture credit: George Clerk)

“‘Green’, ‘Park’ and ‘Gardens’ suggest open spaces, rolling hills and countryside; while ‘Manor’, ‘Grange’ and ‘Court’ play on our sense of heritage and history – all of which appeal to peoples’ aspirations to own a little bit of Britain.”

‘View’, ‘Place’, ‘Manor’, ‘Grange’, ‘Court’ and ‘Saint’ (St.) also ranked highly within the developers’ canon of names; while house styles and designs continue to evoke a sense of English heritage, with names like Cambridge, Welford, Oakham, Beaumont and the Wessex being chosen by the developments’ designers. (Barratt Homes and Taylor Wimpey)

Continuing, Mark Snape said, “It would seem that despite our love of gadgets, smartphones and connective technology, as home owners and buyers we are still looking for our homes to represent more than just bricks and mortar; we want them to provide us with an identity.

“And as our home owning aspirations keep on growing year-on-year, with new build sales now accounting for one in every 14 transactions and 57% of aspiring first-time buyers feeling hopeful about getting onto the property ladder, it would seem that there is real value in a name.”

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*Top five house builders analysed included: Barratt Homes, Taylor Wimpey, Persimmon, Bellway and Redrow (Berkeley Homes were not included as their developments in each target location were too few for comparison)

About My Home Move

Specialising in the residential sector, My Home Move offers straight-forward, innovative solutions for conveyancing. Through its wholly-owned subsidiary, Premier Property Lawyers (the UK’s first ABS law firm and the largest provider of mover conveyancing services), My Home Move, and recent acquisition Advantage Property Lawyers, are on track complete 100,000 mover transactions in 2017.

The use of advanced technology ensures that the process of moving home is managed accurately and at an affordable cost.  My Home Move is dedicated to providing a superior level of service, with a focus on speed and professionalism. Having completed cases in all 109 postcode areas in England and Wales, My Home Move holds data that covers the breadth of the industry.