Real estate related searches on Google have grown 253% over the past four years, according to a joint study from the National Association of Realtors (NAR) in the United States and Google and therefore estate agencies with their eye to utilising online technology stand to prevail in this highly competitive market. The company has just announced the launch of its new website aimed at being more user-friendly, especially for those on the move at: www.home-hunts.com.
Increasingly mobile platforms are changing the way people are property searching. According to the recent findings by NAR, 90% of home buyers searched online, with the use of mobile platforms at its highest towards the end of the search process.
Home Hunts, a leading luxury property search specialist in France, Monaco, Geneva, London, New York and Miami currently receives the bulk of traffic to its website and importantly in-line with buyers’ behavioural changes, the new website has become a ‘responsive’ site; which means it automatically adapts to different platforms such as iPads and iPhones etc.
Tim Swannie, Co-Founder and Director of Home Hunts says: “Our website attracts a huge global audience and has always been at the centre of our business since it accounts for 60% of enquiries. It has been very important for us to tap into buyers turning to the convenience of their mobile devices to complete their search and not to lose them at the last hurdle.
Therefore, we have optimised the site to adapt to all platforms as well as improving the interactive functionality so that clients can log in and save searches, choose favourite properties, communicate directly with the Home Hunts team and set up alerts etc. We are really happy with the ‘new look’ site and anticipating good results from it.”
The launch of Home Hunt’s new website couldn’t be better timed as confidence in the France’s property market has steadily started to return in Q1 of 2014. Strong sterling prices have encouraged buyers to investigate bargains and the change in capital gains tax exemption on second homes in France (from 30 years to 22 years), along with the fixed reduction of 25% that is running until 31 August 2014 is further encouraging activity on the market. A low interest rate on mortgages in France is also enticing buyers to invest in French property at the moment”, explains Tim Swannie, of Home Hunts.
For more information, go to: www.home-hunts.com