Given the state of the weather in the UK at the moment, it may seem surprising to be talking about swimwear. And yet we’re only a few weeks away from Easter and from there on in it’s downhill to the beach and the pool by your villa.

Men trust Jockey underwear and their swimwear is just as reliable - this style is Jockey’s USA Originals Sunshine Yachting Sport Trunk, £30 from DGU
Men trust Jockey underwear and their swimwear is just as reliable – this style is Jockey’s USA Originals Sunshine Yachting Sport Trunk, £30 from DGU

Heading anywhere on a sunny coastline or to a hotel with a tempting turquoise pool requires proper investment in decent swimwear, be that relaxed shorts, retro trunks or tan-improving briefs. In search of sound advice on the subject, we consulted Jane Garner, partner in online retailer Deadgoodundies.com, who has also been a fashion writer for 20-odd years. Her advice is very clear…

“Finding the right swimwear for men is as tricky as it is for women in search of the perfect bikini. Women tend to buy at the last minute, even in the airport, but they build up a collection of beach outfits over the years. Men, on the other hand, will hang on to old favourites until they’re long past their best. I’m never sure if that’s out of fear of shopping or just laziness!”


Men should wear what really fits, not what size they’d like to be, says Jane. “If you’re a keen swimmer, in a chemically treated pool or the sea, beware grinning – that odd balding effect when the elastane disintegrates so everyone can see what you’re made of!”

Drawstrings are essential for divers and men with a tummy, fast dry fabrics can be handy for sea-to-bar trips and aboard boats, and take care to choose the right lining… Some men’s swimwear isn’t lined at all, some has a narrow front lining, other styles a full lining, and looser fit shorts often have a full brief inside to keep everything in order.

Modern fabrics and brilliant elastics make everything from minimalist sunbathing thongs to serious swim shorts comfortable and smart. But none will last forever. Shop at your leisure – DGU stocks swimwear every month of the year, not just for the summer – and avoid making a mistake everyone will see!

Go to: www.deadgoodundies.com online sales only